What's in a name? That which we call a rose by any other word would smell as sweet.
So wrote the Bard but is that true? Would you buy this?
If you click on the photograph and choose to view the full pic, you will see the fine print at the bottom: "Purify pores and leave skin dull-looking".
Everyone knows what a rose smells like but nobody knows how this product is going to work on our skin. And if, true to its promise, it leaves the skin dull-looking, not even its name which cleverly conjures up in the mind an image of Yeatsian serenity is likely to tempt anyone to buy it.
Language does matter.