how do you feel about the euphemism "pre-loved" cars?
That's how ridiculous the second-hand car industry has become.
What's wrong with these people? I call my bicycle a bike or if I have to be specific, a mountain bike and you will never catch me calling it a two-wheeled love machine.
Source: Straits Times, 2 June 2012 (in the Classified Ads, somewhere at the bottom of the right page, I think).